Wednesday, December 11, 2013

Pantene Philippines Ad Praised

An Ad titled "Whipit" by Pantene Philippines shampoo which points out how women and men are labeled differently when taking on the same roles is getting praised worldwide. It tackles gender bias and stereotyping of women.

Even Sheryl Sandberg the Chief Operating Officer at Facebook applaud the Pantene Ad,

"This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways. Really worth watching. Lean In prize of the day for sure! Congratulations to Marc Pritchard and the Pantene team
and Andrew Robertson and the BBDO team."

UN Women twitted:

"Don't let labels hold you back"

The Ad  says: "70% of men think that women need to downplay their personality to be accepted. Pantene asks everyone to whip away the double standards that hold women back. Because when you stand strong, you shine."

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